I believe your wedding album design should reflect your sense of style just as much as every other choice you make for your wedding day. To help you identify which wedding album design is most appealing to you, I've taken one set of images and created a variety of album designs to show how each album design affects the viewing and interaction of the images on the page. While there are literally infinite design possibilities for wedding albums, I've found that most designs can fall into one of the following categories: Fine Art, Traditional, Editorial, Collage, or Embellished. I've included a quick preview here, but you can click on the links to view the complete album design sample.
FINE ART
This album design displays one image per page, like a gallery in a book, allowing each image to stand on its own and command the full attention of the viewer one image at a time. Images are usually centered on the page with a white or black background or matting, with or without contrasting border/bevel (the sample below is black background with contrasting white border/bevel.) If the book is printed with images on the front and back of each page (allowing two images to lay side by side when open) there are opportunities for pairings of images that uncover hidden or implied relationships. If you're a minimalist, or want your album to look like a portfolio of art, this is the album design for you:
Fine Art Album Design Sample
TRADITIONAL
This design is based on traditional matted album templates. Images are dropped into pre-cut or pre-designed openings, allowing for a collection of images to work together by appearing on the same page, rather than each image standing alone. A nice traditional design will typically average about two images per page, with some pages having one large image and other pages having a few smaller images. Other than the simple album, this album style has been around the longest, going well back into the film and pre-computer days. Images can have contrasting borders or can sit on a plain background of black or white. (This example sits on a plain black background with no borders/bevels.) If you're looking for a matted album (or matted album look) that will stand the test of time despite fads and trends, the traditional album may be one you want to consider.
Traditional Album Design Sample
EDITORIAL
This is a cross-over design that takes the clean simplicity of the traditional album but utilizes the benefits of full bleed printing and layout design software. Named editorial because it most closely resembles the kind of layouts you'll find in a lot of magazines and editorial photo spreads. This design makes use of collections of images sharing a full bleed spread of page and uses size to highlight more important images or to diminish less important images. Typically you can put more images into an album with this design than you can with the first two designs, while still maintaining the overall clean look. If you want your album to look like a magazine layout, this may be the album for you.
Editorial Album Design Sample
COLLAGE
The collage album design started to emerge in the late film days when darkrooms started overlaying images on the same print using advanced darkroom techniques. Since the invention of photoshop and other photo layering software, collage design has emerged on the wedding market as the most popular style of album design for approximately the last 10 years. This type of design offers the most flexibility and possibilities for how photos are laid out on a page, how collections are styled, and adds elements like overlapping images, translucent white or black filters on images, colored backgrounds, tilted cropping, and various bordering options. If you like a contemporary look with the ability to use images as your backgrounds, this album design will offer the most flexibility for you:
Collage Album Design Sample
EMBELLISHED
An embellished album creates graphic designs and embellishments around the images in an album, making the graphic elements of the album of equal importance to the images. Starting with a base similar to the collage style album, the embellished album adds flourishes of swirly stamps, textured overlays, fading vignettes, graphic backgrounds, and/or text with quotes, names, or phrases. Somewhat inspired by scrapbooking, this design style is creative and trendy for people who want to stylize their album with whatever is fashionable right now. It's often used to enhance albums that focus on portraits and details, and used less when the focus of the images are moments or scenes since it can become visual competition for the images on the page. If you love whimsical and trendy, this album will appeal to your aesthetic (note, the example below is not mine and does not use the same images as the others- eventually I'll change that, but I chose this example for efficiency):
Embellished Album Design Sample
While I'm able to offer all of the design options above, I personally love the Fine Art & Editorial album designs for their simplicity, timelessness, clean lines, and emphasis on the art, real moments, and people. I've learned to enjoy the collage style designs as well for my clients in order to offer added flexibility and more client customization in design. I think the embellished designs are really creative, but I also realize that in a decade those embellishments will start to look more like grandma's floral tweed couch and avocado colored sink, which were once the height of fashion. I have no problem honoring my clients requests for something different than what I prefer because ultimately it's the album that THEY are going to live with forever and pass on to their children and I believe it should reflect an aesthetic that they identify with. ;-) So, what album design style do YOU prefer?
Wedding Album Design Examples
posted on: November 3, 2009
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Thanks Anne for this nice overview. I do fully share your preferences for Fine Art and Editorial designs and your take on the Embelished. I think the great difference between the first two and the later is the timeless factor - as you also mention. For me, going with a timeless approach really increases the long-term value of a design and thereby an album.
ReplyDeleteLove the editorial. To me it looks timeless.
ReplyDeletei so appreciate your generosity with your knowledge. you are an excellent teacher.
ReplyDeleteI absolutely ADORE the editorial example. Beautiful layout work.
ReplyDeleteOh I *loooove* the editorial one! You do great work :)
ReplyDeleteWhat a great overview of the different styles! I only offer the editorial style. I love it.
ReplyDeleteOK, first I want to say what a great idea it was to do this (Can I steal it?) but as beautiful as your album layouts are, it's your work that draws me in. The beautifully rich color, loving poses and life. There's really beautiful life in these pages, Anne.
ReplyDeleteThis is perfect! I love the descriptions, and I'll probably be sending some of my clients to your site for these well though out explanations!
ReplyDeletePhilippe - we definitely have the same feelings about design. It was really difficult for me to write about all of the designs in a way that didn't reflect some of my personal biases, so I had to disclose them in the end. ;-)
ReplyDeleteThanks Kristi, Tasha, & Vida!
Sheryl - thank you so much. That's a huge compliment to me! I really value sharing information and clarity in writing, so to hear that I've accomplished that is wonderful!
Kat - your work is perfect for editorial design. ;-)
Shari - absolutely, steal away! Thank you so much for the compliments.
James - Wow - that would be awesome, but feel free to make your own!
OMG, Editorial is very cool!!!
ReplyDeleteFine Art and editorial all the way for me! Thanks for laying these out and naming them, Anne. And describing their features and advantages! I'm still saying "I like when there's one image per page, but sometimes when they go all the way to the edge..." :-)
ReplyDeleteThanks for this post, informative but not too wordy. My personal bias is towards the fine art style layout - I don't think a modern matted album can be beaten!
ReplyDeleteMy personal preference is Editorial with splashes of Fine Art as requested.
ReplyDeleteWow Anne it is amazing the difference album design makes to the overall feel of the album. I agree with you in liking the fine art album.
ReplyDeleteI don't know whey but somehow all that negative space just makes the image stand out more and give a sense of more worth.
I recently had a couple round in view of hiring me and they loved my album that was done in the fine art style. Elsewhere they had only seen the Embellished style album and the bride-to-be said they appeared to look cheap somehow - bordering on cheesy.
Pat
PatB Wedding Photography
A specific wedding album is a dream for every newly wedded couple. It brings blissful memories of their wedding day. Wedding album designing, is really highkly creative. Like your wedding albunm design examples. keeop blogging and thanks.
ReplyDeletehi,
ReplyDeletevery nice..keep blogging..thanks for sharing
Thanks! Discussions such as these will help us all...
ReplyDeleteThe collage is fantastic! And the location looks amazing. Some very creative shots. Thanks for sharing.
ReplyDeleteGreat ideas!
ReplyDelete