NYC Architectural Photography Apprenticeship Available

posted on: June 24, 2015

Position Open as of June 25, 2015
Applications Accepted before July 25, 2015
Interviews Begin August 3, 2015

Who I Am:
An Architecture & Interior Design photographer based in Manhattan, New York City, NY, USA with 11 years of experience as a professional photographer in Michigan, Indiana, Massachusetts, Queensland, and New York.  I have an active travel and client schedule, and I'm looking to expand my team of help in order to better serve my existing clients as well as future clients while my client list continues to grow.

Manhattan Interior Design  Photographer

Who My Clients Are:
My clients are everything from solo interior designers with boutique businesses, to high end real estate agents featuring multi-million dollar properties, to architectural furniture and utility suppliers, to large architectural firms with multiple projects.  Clients come in large and small accounts, and are all equally important to serve with the best quality and care.

The Ideal Apprentice:
  • Has a passion for Architectural Photography and working with Architects and Designers.  
  • Has familiarity with using Lightroom and Photoshop to edit and retouch images, and is willing to learn more on their own time in order to create better results for clients.  
  • Strives toward a clean and natural color profile in their work and sees the difference between egg-shell white and coconut white while color-correcting a room with mixed lighting sources.  (If you aren't sure about your own ColorIQ, try this excellent visual color test:  
  • Is dedicated to constantly improving their personal skills along with their photography craft.  
  • Is flexible and can handle stressful situations or people with ease and calm.
  • Is willing to commit to a 12 month paid apprenticeship for a minimum 1 day per week in Manhattan, with additional opportunities to take on more independent projects as skills grow.
  • Already has DSLR camera experience, knowledge, and equipment.
  • Already owns their own computer and Lightroom and/or Photoshop software.
Apprenticeship Experiences May Include:
  • Post-production tasks such as selecting ideal images for editing, color-correction, lighting manipulation, retouching, and exporting for client usage.
  • On-site assisting during shoots that includes manipulating lighting set-ups, staging furnishings and accessories, operating lighting and camera remotes, equipment set-up and proper storage.
  • Submitting pricing proposals and creating warm-lead marketing proposals.
  • Client care and follow-up on projects and proposals.
  • Using various online services for billing, proofing, and asset delivery.
  • Organizing digital assets and maintaining back-ups of assets.
Additional Apprenticeship Benefits:
  • Access and use of professional camera and lighting equipment when needed for Anne Ruthmann Photography clients, and/or apprenticing projects.
  • Sales and marketing training 
  • Client management training
  • Freelance lifestyle mentoring
To Apply:
Please include the following in an email to: info (at) before July 25, 2015.
  1. Email Subject: Application for Architectural Photography Apprenticeship 
  2. Email Message: Introduce yourself and write about why you would like to apprentice as an architectural photographer.  Include what you're looking forward to learning as well as what experiences and skills you already have that you will immediately be able to use.
  3. Include: Resumé of previous working experiences, education, and any volunteer experiences you've had as well as your contact information with mailing address and phone number
  4. Include: Portfolio link or PDF that shows 10 Before & After photo examples that demonstrate your photography style straight from the camera as well as your post-production editing style.  Bonus points if they are interiors and architecture.  If you don't already have some, this is a great opportunity to go out and create some!

3 Keys for Photography Success: Brand • Business • Well-being

posted on: May 22, 2015

If you've been following my personal and business adventures on my blog the last 10 years, you've seen the ups and downs I've shared, but you've also seen how my last few years in business have been absolutely amazing.  I've solved so many of the big problems that used to hold me back from being successful and now my business continues to grow while also having more time to enjoy my life outside of my client obligations.  It wasn't always this way, and it took a lot of problem solving and overcoming failure to get here, but now that I'm here and I know what's possible on the other side of all that struggle, I absolutely want to help other photographers reach this point too!  I finally feel like business is easy, clients are perfectly aligned with my talents and what I love, and I have healthy working and life habits that keep my energy high and allow me to take time out for family and friends.

In order to help more photographers reach this point in their business, I'm collaborating on a Full Day Workshop, June 17th 2015 9:30am - 5:30pm, in New York City along with Editors-Edge and The Healthy Photographer to address the 3 Keys for Photography Success: Brand, Business, and Well-being.

Photography Brand, Photo Business, Photographer Well-being
Brand is all about knowing what makes your work unique and what work will attract your ideal clients.  Without knowing what makes you unique or who your ideal clients are, you're just throwing darts at a wall without having a target to focus on.  Once you solve that problem, your business becomes laser focused on the who and why of what you create and how you create your work.

Business is all about taking the brand you've established for yourself and applying it to the products and pricing that you offer.  Offering products or pricing that don't align with your ideal client or your unique work often creates frustration for you and your client because you're in different places about what you need to create good work together.  Once you've aligned these things with your brand, bookings become easier, negotiations are super smooth, and clients actually want to invest even more in what you have to offer.

Well-being is the capstone of success as a creative professional.  You can have a successful brand and a successful business, but still feel entirely unsuccessful in life because you haven't taken the time to establish healthy habits as a small business owner or freelancer.  In my business, I learned that no amount of six figure years in revenue made me happy until I had taken the time to work on my well-being as a creative business owner.  Once I solved those problems- I was really, truly, able to feel success in all areas of my life.

You may know that I've been doing private consultations for photographers now for several years.  I've helped hundreds of people privately and in group workshops with pricing, packaging, products, relocation, and workflow management as part of the Smarter Business Workshop as well as thousands of photographers by regularly sharing free tips, advice, and free webinars on PhotoLovecat over the years.  I've always wanted to be able to help more people than is possible privately in one-on-one consultations, but one thing that has frustrated me about traditional conferences and group workshops- is that the format often encourages attendees to be passive observers to a speaker rather than active participants in co-creating their future.  I've also been unimpressed with the rockstar mentality of "you should do it the way I do it" which is just not practical or applicable across the board, since everyone has unique life situations and different goals for being in business.  So, I wanted to create a full day experience where people can actually be actively engaged in applying information to their own businesses and lives, with regard to their unique situation and how it all fits in to what they need.

The Brand • Business • Well-being: A Photographers Workshop is designed to give you a ton of personalized feedback specifically on your brand, your business, and your wellbeing as a creative professional.  This isn't about doing things just like we do them, it's about identifying what makes you and your business unique and uniquely valuable to your clients.  It's about finding what pricing and products will actually make your life easier rather than harder.  And it's about figuring out how to implement healthy changes in small and measurable ways so that you can actually take action and not just take notes.

If you've been feeling stuck in your business and the path ahead seems unclear, it's most likely time that you got some outside perspective on what you've been doing and offering.  You could just hire one or all of us as coaches to help you discover the path ahead.  To work with each of us individually as consultants and coaches, you'd pay up to three times the cost of this workshop, but by creating a group environment on a set date, we can combine all of our services together in order to make it much more affordable for those who need our help.  If you think that this workshop is just what you need to move into a new realm of success as a photographer and creative business owner, head over to the eventbrite link below to register, and save $50 by registering before May 31st:

CLOSED POSITION: Part-Time Virtual & On-Site Office Assistant (Greenwich Village / SoHo / Manhattan)

posted on: May 11, 2015

****** Updated***** This post is no longer active.  Thank you to all who applied!

Looking for an awesome virtual assistant and occasional in-office assistant (Greenwich Village/SoHo) for 4 - 8hrs a week at $20/hr.  If you have design or photoshop skills, I may have even more work for you at an even better rate.  My primary concerns are that you love to take care of my clients and make sure they have everything they need when they need it, and you love to make life easier for me by doing things even better than I can do them on my own.  No photography experience needed, but if you have an eye for organization, design, and constantly strive toward greater efficiency, I will go above and beyond to keep you hired and working with me.  Here are the basics of what you'll do:
  • Be punctual, keep your word, and show up when needed or make arrangements for someone else to take your place.  I realize this seems basic, but you'd be amazed how many people can't do just this one simple thing with consistency.
  • Be able to work from my Greenwich Village / SoHo office a few times a month and on your own from a great internet connection otherwise
  • Use these programs (if you don't already know them- you should be a self-learner who is comfortable learning new software on your own and have confidence that you'll figure it out from tutorials and youtube videos online without my help): 17Hats, PayPal, Pictage, Dropbox, Gmail, MacMail, iCal, Mac Address Book, Mac Remote Desktop, Lightroom, Skype, Google Hangout, iChat, Eventbrite, Facebook Pages, Instagram, Twitter, Blogger
  • Create new contracts from established templates and occasionally draft a new contract
  • Have impeccable grammatical and spelling skillz (and be annoyed by the fact I used a z and be able to point out my other faux pas)
  • Talk to me on the phone to get quote or proposal details which you clearly and beautifully compose into an email or 17Hats proposal for clients
  • Handle email and phone communications on my behalf when I'm traveling or working intensively on location and can't be in touch with clients directly
  • Email clients with project updates, links to images, billing reminders if needed
  • Schedule appointments and shoots into my calendar using my super awesome system full of functional details I can access offline in the subway when needed
  • Organize client info online based on a system I already have and be innovative about finding ways to make it even better or more streamlined
  • Maintain digital asset organization (images, videos, contracts, proposals, PDFs, client info)
  • Learn easily, aren't afraid to take charge when needed, and like to finish every project you start even if it takes extra time or means asking for help
  • Have a sense of humor, not take things personally, be flexible, and roll with the craziness while still getting things taken care of when a huge project comes in at the last minute

If this isn't you, but someone you know, I thank you for sharing this post with them!  If this is you, please send an email to before June 1, 2015 with:
  1. 3 dates and times that you can do a Skype video interview online
  2. A link to one article I've written online and a paragraph sharing what you think about it
  3. Your resume 
  4. 3 References I can call

Photography Internship Review: Brian's Feedback

posted on: May 8, 2015

Whenever I have an intern, I give a LOT of feedback to them as we're working together about their approach, their skills, their zone of genius, their talents, and where I see them being most profitable as a photographer. I get to see how they work, where they struggle, what their walls are, what their hesitations are, and I also get to share resources that I think will help them improve. Because of all the support I provide, I also like to receive feedback on myself as a mentor, what I offered, and what I provided to make sure that the internships I offer are of the highest value.  


Brian and I had an interesting journey because when he started, my direction was aimed heavily at portraits and weddings, but shortly after taking stock of my own business as it was unfolding in NYC, I realized that my own opportunity for growth here was actually going to be in architectures & interiors, and part of the work that he was brought on to work on ended up being different than either of us had anticipated up front. He was good at going with the flow and I found ways to help him get the experiences he really needed with other people who were focusing more on Wedding work than I was. However, don't take my word for it, here's what Brian has to say about working with me as an intern:

1. What was it like to intern with Anne?
Brian: Working with Anne has been one of the most rewarding experiences during my years as a photographer.  Not only did I get to meet and be mentored by a fantastic photographer I also made a lifelong friendship and to me, that is priceless!  It was like working with my incredibly talented younger sister!  From the very start Anne was grateful for my help and made me feel like family, we joked, we teased, we cried, we laughed and most importantly ate delicious food all over Manhattan! =) 
(Anne says: I'm actually older than Brian, and being taken out for lunch around Manhattan is part of the intern "payment" plan.)

(Brian was awesome and never complained about how much gear I made him carry. ;-)

2.  How would you describe Anne as a mentor?
Brian: Her mentoring style can be summed up as Hands-on and very involved, I loved her style.  She created an expectation of "I know you can do it- so just do it!"  It was her expectations and mentoring style that made it so easy to not be afraid of beings pushed past my comfort zone.  She seemed to care about my success and photography as much as I did.  She would send me text messages at we hours of the morning telling me that I need to do this and to get this in order with my business.  I've never met anyone as involved and committed as Anne.


3. What do you feel you learned by working with Anne that you wouldn't have learned on your own?
Brian: Anne pushed me to think and go outside my comfort zone.  Within the first week she already knew where my comfort zone ended.  She made me cold call individuals and ask them specific questions about their business and to see if they could use any of my services knowing that cold calling and trying to sell my business scared the living crap out of me!  Anne pushing me to this has helped me immensely, I don't think I would have been able to push my self to do that if I was on my own.  

4.  What did you learn about yourself in the process of the internship?
Brian: I learned what I'm worth as a photographer which is key when you have to run your own business with a profit.  After each day I interned Anne would create a journal entry, in those entries she would write what we did, what we have planned with our next visit and what she observed in me as a photographer.  By the time the internship was over she had  broke it down for me through her observations and directed me in a more clear path of what I needed to do as a photographer.  Finding that worth was and is priceless for me!


5.  What do you wish you'd learned, but didn't?
Brian: I would have loved to see more of the wedding photography client interaction side of the business, meeting them, showing them the album options, etc.  I was however able to experience a lot of the back and forth email communication with clients which was fabulous.

6.  What do I think a intern should bring with them before they intern for Anne Ruthmann Photography?   
Brian: Have a business plan. If you go into the internship with a clear plan of where you want your business to go you will be able to implement all the information you will receive in a more efficient way.  Set goals, more specifically set goals of where you want to be in the next 6 months to a year with your photography, that will help Anne guide you to achieve those goals.  Lastly go into internship with a strong willingness to learn from such a gifted and talented photographer.


7.  Anything else you'd like to share?
Brian: This internship was so much more than I expected it to be.  Being with Anne for those 6 months was a great experience.  She gave me so much advice on what I need to know to have a healthy business as a photographer in NYC!  Its now up to me to take that advice and run with it to make my photography thrive!

Thank you Brian, for sharing your thoughts and allowing me to share them on my blog!! Follow Brian to see where he goes next!!

NOTE: I am not accepting any new interns at this time, but I'm always accepting new consulting clients over on the Smarter Business Workshop Facebook Page where you can sign up to be notified of free and paid upcoming workshops online or in your area, as well as getting regular tips, asking questions, and getting advice to help you tackle different aspects of your creative business life!  If you don't need one-on-one help, feel free to browse all of the free articles I've already written over at Photo Lovecat.

Why Do I Look Different In Photos? 3 Factors That Affect Your Portrait

posted on: April 20, 2015

Before I was a photographer, I just couldn't wrap my head around why I looked SO different in other people's photos than I thought I looked like in real life.  I felt like no matter who took photos of me, it was never the same person in the photo than who I was used to seeing in the mirror or in selfies!  If you feel this way, you're absolutely right, but it's because you actually never get to see yourself as the world sees you until you look at a photograph.  

Scene & a most unflattering portrait from Garbo Dreams by Lauren LoGiudice 

You aren't crazy, or abnormal to think you don't look like yourself in photos, but there are three important factors that can make your portrait look more or less familiar to you:

1. The Mirror Effect
Any time you look in a mirror, you're actually seeing your identical "evil" twin who fools you into thinking this is what you look like to everyone else.  This person is who you have come to think is your image, but it's actually a reversed image of what everyone else sees.  That mole is not actually on the right side of your face as it appears in the mirror, it's on the left side.  Your larger eye is not actually the left eye you see in the mirror, it's the right eye (and yes, almost everyone has a larger or smaller eye).  Since many forward-facing "selfie" cameras mimic this mirrored effect, you're always seeing your mirrored twin, rather than the person that everyone else sees when they look at you.  A photograph reflects back your actual self, as others really see you, with a few other variables to consider, as mentioned below.  You notice all of the differences because they are new to your eye versus the image your brain has imprinted as what you look like.

Lighting Tests-004.jpg

2. The Lens Effect
The human eye is equivalent to a roughly 45mm lens on a full-frame DSLR.  This means that your portrait will often appear different if the lens used to photograph you is wider than 40mm or tighter than 50mm on a full frame DSLR.  Many portrait and headshot photographers use lenses in the 70-200mm range to compress the distance between the tip of your nose and the back of your head, which can often reduce any facial features that may feel exaggerated when looking at yourself in the mirror with your 45mm lens eyeballs.  However, if a photographer uses something as wide as a 24mm lens for a portrait, it will often exaggerate any features and distances between them on the canvas of a face.  If possible, ask your photographer to use a few different lens focal lengths to help you decide which version of your face looks best to you in print.  A photographer also has the ability to see your face at a higher or lower perspective than you usually do, so when that is combined with a lens choice, it can affect which features are more or less prominent in the 2-Dimensional photo.

Lighting Tests-009.jpg

3. The Lighting Effect
Most of us view ourselves in overhead lighting, whether it's in the bathroom with the lights centered above our face, in a general indoor setting where there are skylights or overhead lights, or outside where we have sunlight almost always at an angle higher than our physical maximum height in relation to the horizon of the earth.  All of this means that when we see an unusual lighting pattern on our face other than what is natural and familiar to us, it highlights features of our face that we aren't used to seeing highlighted, or creates shadows that don't seem flattering because we haven't adjusted to their appearance over the many years we've come to accept the naturally occurring shadows on our face.  This is why a dramatic or creative portrait may be more flattering to the overall concept of the image, rather than what an individual might find flattering for their own personal use or interpretation.  A skilled photographer can use light to enhance or minimize certain features of your face, but you most definitely pay more for someone with that level of technical expertise and experience, versus someone who hasn't yet figured out how to manipulate light to your best benefit.

I hope this helps you understand why it is that you appear to look different in photos every single time you see them.  It's not you.. it's your brain that has been trained to see you in a certain way almost your entire life... and it's been seeing you differently than everyone else sees you all along!

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