What is Post-Production? Why would I want Processed Images?

Here are a few examples of images that have come straight from the camera, and what a processed version might look like. Since there are many different ways of processing images, every digital developer (or photographer) will have a different preference for the final result (as well as a different way of capturing the initial image.) These examples represent part of my post-production thought process, but are in no way meant to represent a "right" way of doing anything.


In the above image, I reduced the yellow tone to bring the whites back to a bright white so that the white linens in the room actually looked white and the pinks were more pink than peach.


In this one I actually added yellow to make the scene a little more surreal and the couple a little more sun-kissed tan rather than cloudy-day grey.


I decided that the expressions of the people in the background were an important part of this image, and the best way for me to highlight them and give them more of a presence in the image was to increase the brightness and convert to black & white so that the eye would be less drawn to color and more drawn to contrast.


While this image isn't too bad in its original state, it didn't quite reflect just how incredibly vibrant all of the colors were in person, so I added some brightness and contrast to reflect more of what it looked like in person.


As much as we'd love our equipment to cooperate and think like we do 100% of the time, there's always a chance that during a critical moment, a flash will under-fire or not fire at all! When images are captured in RAW instead of JPG, there's a much greater chance for rescuing a critical moment in post-production. While this wasn't critical, there's a pretty hilarious bridesmaid gesture in the background that's lost in the original, but saved with processing.


The original looks pretty true-to-reality here. The colors in this plant weren't very bright or saturated, but with some contrast and saturation this flora becomes spectacular and fascinating rather than easy to glance over.

Most of my clients choose to have me process the images, however I occasionally work for other photographers who prefer to save money by processing their own images. It can be pretty time intensive depending on how much the developer looks at each image, which is why someone who does their own digital developing might take quite a bit of time after shooting hundreds of images on a wedding day.

If this post was interesting, you might also like:
Should I get Digital Negatives From My Photographer?
or
Why Do Wedding Photos Take So Long?

Should I Get RAW Digital Negatives From My Photographer?

WHAT MAKES DIGITAL NEGATIVES SO SPECIAL?

A Digital Negative or RAW image file is an uncompressed file straight from the camera, which contains the largest amount of image data possible.  Digital cameras have surpassed the human eye in the ability to perceive light and color, and this information is all captured in a Digital Negative / RAW file.  These files offer the greatest image flexibility and quality control, but ultimately must be processed and compressed in order to be usable for web or print.  Note: most small point &shoot cameras do NOT produce Digital Negatives (only JPG), but almost all DSLR cameras offer the ability to capture in RAW and/or JPG.

QUESTIONS TO ASK YOURSELF:

1. What do I want to do with the images?

If you want to put your images online, create prints, or make an album, your RAW Digital Negatives files will need to be processed with software into a compressed format, such as JPG, TIFF, PNG, GIF, etc.  If all you want is to have an archive of the original unprocessed image data, you'll simply need to make sure you have enough space for all of the data and the right software if you'd like to view the files. (I use an average of 40GB of hard drive space per wedding.)

2. Do I have the right software/hardware to view and process Digital Negative / RAW files?

Since new cameras, containing new RAW formats, come out every 6 months or so, software and hardware constantly need to be upgraded in order to handle the newest formats and file sizes.  Make sure the software you have can process the specific type of RAW files that you'll receive, or you can purchase the latest versions of photo processing software online.  Lightroom and Aperture are popular image processing softwares.

3. Do I know how to process Digital Negative / RAW files to achieve my desired look?

Photographers spend a lot of time learning how to process images after they've been captured in order to achieve a particular look to their images.  Everyone has a different eye, which is why even though many  photographers use the exact same cameras, lenses, and software, the end results are still just as individual and unique as the person behind the camera.

FINAL THOUGHTS:

When shooting weddings with such a vast array of lighting situations, I prefer RAW capture over JPG for the ability to create high quality images even when faced with the most restricted and challenging lighting situations, however all of my final images are processed and permanently backed up as High Resolution JPG.  Once I've processed an image to the highest quality JPG possible, there's very little need or desire to go back and reopen a RAW file just to end up processing it again.  While most of my clients choose to receive their wedding images as fully processed High Resolution JPG images so that they are ready for web & print, I am also willing to provide the Digital Negatives or RAW files when working with photographers who have a great understanding of image processing, or with clients who really want the RAW image data archived.  For clients who are interested in doing their own processing, I offer variable rates for the time I'm saved in post-production.  However, if you love the finished images that a photographer has featured on their website or blog, please note that those are fully processed according to the photographer's tastes, which is often the most valuable and time consuming element in a photographer's workflow.

Disclaimer: Other photographers may have different policies for Digital Negatives, so if this is something that you're interested in, please speak with your professional photographer regarding their exact policies.

Thanks to Jim Cryan for capturing the image above, and to Janelle DePiano for modeling!