3 Keys for Photography Success: Brand • Business • Well-being

posted on: May 22, 2015

If you've been following my personal and business adventures on my blog the last 10 years, you've seen the ups and downs I've shared, but you've also seen how my last few years in business have been absolutely amazing.  I've solved so many of the big problems that used to hold me back from being successful and now my business continues to grow while also having more time to enjoy my life outside of my client obligations.  It wasn't always this way, and it took a lot of problem solving and overcoming failure to get here, but now that I'm here and I know what's possible on the other side of all that struggle, I absolutely want to help other photographers reach this point too!  I finally feel like business is easy, clients are perfectly aligned with my talents and what I love, and I have healthy working and life habits that keep my energy high and allow me to take time out for family and friends.

In order to help more photographers reach this point in their business, I'm collaborating on a Full Day Workshop, June 17th 2015 9:30am - 5:30pm, in New York City along with Editors-Edge and The Healthy Photographer to address the 3 Keys for Photography Success: Brand, Business, and Well-being.

Photography Brand, Photo Business, Photographer Well-being
Brand is all about knowing what makes your work unique and what work will attract your ideal clients.  Without knowing what makes you unique or who your ideal clients are, you're just throwing darts at a wall without having a target to focus on.  Once you solve that problem, your business becomes laser focused on the who and why of what you create and how you create your work.

Business is all about taking the brand you've established for yourself and applying it to the products and pricing that you offer.  Offering products or pricing that don't align with your ideal client or your unique work often creates frustration for you and your client because you're in different places about what you need to create good work together.  Once you've aligned these things with your brand, bookings become easier, negotiations are super smooth, and clients actually want to invest even more in what you have to offer.

Well-being is the capstone of success as a creative professional.  You can have a successful brand and a successful business, but still feel entirely unsuccessful in life because you haven't taken the time to establish healthy habits as a small business owner or freelancer.  In my business, I learned that no amount of six figure years in revenue made me happy until I had taken the time to work on my well-being as a creative business owner.  Once I solved those problems- I was really, truly, able to feel success in all areas of my life.

You may know that I've been doing private consultations for photographers now for several years.  I've helped hundreds of people privately and in group workshops with pricing, packaging, products, relocation, and workflow management as part of the Smarter Business Workshop as well as thousands of photographers by regularly sharing free tips, advice, and free webinars on PhotoLovecat over the years.  I've always wanted to be able to help more people than is possible privately in one-on-one consultations, but one thing that has frustrated me about traditional conferences and group workshops- is that the format often encourages attendees to be passive observers to a speaker rather than active participants in co-creating their future.  I've also been unimpressed with the rockstar mentality of "you should do it the way I do it" which is just not practical or applicable across the board, since everyone has unique life situations and different goals for being in business.  So, I wanted to create a full day experience where people can actually be actively engaged in applying information to their own businesses and lives, with regard to their unique situation and how it all fits in to what they need.

The Brand • Business • Well-being: A Photographers Workshop is designed to give you a ton of personalized feedback specifically on your brand, your business, and your wellbeing as a creative professional.  This isn't about doing things just like we do them, it's about identifying what makes you and your business unique and uniquely valuable to your clients.  It's about finding what pricing and products will actually make your life easier rather than harder.  And it's about figuring out how to implement healthy changes in small and measurable ways so that you can actually take action and not just take notes.

If you've been feeling stuck in your business and the path ahead seems unclear, it's most likely time that you got some outside perspective on what you've been doing and offering.  You could just hire one or all of us as coaches to help you discover the path ahead.  To work with each of us individually as consultants and coaches, you'd pay up to three times the cost of this workshop, but by creating a group environment on a set date, we can combine all of our services together in order to make it much more affordable for those who need our help.  If you think that this workshop is just what you need to move into a new realm of success as a photographer and creative business owner, head over to the eventbrite link below to register, and save $50 by registering before May 31st:

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